SullivanPerkins

UNT: A green light to greatness.™

On February 13, 2012, our client the University of North Texas unveiled their new strategic plan and new brand look and message: A green light to greatness.™
 
We developed this great theme, tagline, branding elements and collateral materials after many weeks of working with UNT to determine exactly who they are and how best to communicate their greatness to others.
 
UNT’s new strategic plan consists of four great bold goals that will guide UNT toward becoming an even greater university. The plan focuses on improving the university for students, faculty, staff and the North Texas region as a whole, while expanding UNT’s influence both state and nationwide.
 
Billboards featuring the new brand can already be seen throughout the metroplex as well as a television spot, highlighting the university’s status as one of the great public research universities in the nation and emphasizing the promise of UNT to put students on the path to greatness and to keep making the university even greater.
 
The community has already risen to support UNT’s great new message, as can be seen here.
 
To watch the greatness being unveiled, click here.
 
To find a way to express the greatness of your own company, click here.

And the ADDY goes to...

SP Wins Gold & Bronze ADDYs

 

At the 2012 Dallas ADDY Awards presentation, SullivanPerkins took home two prestigious ADDYs. Our Kitchen Dog Theater Season Brochure won Gold and our BNSF Next Generation Folder Brochure won Bronze!
 
The Kitchen Dog Theater brochure features the poster graphic for each play of the current season. The brochure is printed on newsprint, an economic solution for a non-profit theater. Rob Wilson, Kelly Allen, Brett Baridon and Chuck Johnson created the cool illustrations and Michael Langley wrote the copy.
 
The BNSF Brochure Folder was created to promote their “Next Generation Intermodal” campaign and includes a 4-panel brochure. The design aesthetic is dark and minimal, printed on a pearlescent paper to give it a futuristic feel. Chuck Johnson designed and Michael Langley wrote this project.
 
Way to go guys!

Wanted: Interactive Media Designer

SullivanPerkins is adding a full-time exceptionally talented, cool-under-fire junior interactive designer who is comfortable with coding. Does this sound like you?
 
What You'll Be Doing:

• Turning ordinary input into extraordinary web layouts and designs
• Creating valid XHTML/CSS driven layouts
• Working closely with gifted designers and interactive personnel in our agency, named one of the top creative service organizations nationwide
• Meeting deadlines, handling multiple assignments, and delighting our demanding clients

 
What You've Already Done:

• Must be familiar with Adobe CS in Mac environment including Photoshop, Illustrator, InDesign and Dreamweaver; crafty with Flash is a big plus.
• Knowledgeable about current online technologies and trends and (more important) eager to learn more
• Working knowledge of HTML, CSS and jQuery (and maybe Flash AS2 & AS3)
• Have always cared about perfection

 
To apply, email us your resume; you can also send online samples, to opportunity@sullivanperkins.com

More MoneyGram

Here’s more on MoneyGram’s battle against wire fraud.

The body copy says:
Using smarter analytics, IBM helped MoneyGram International hold up over $62.2 million in fraudulent transactions.

Way to go, MoneyGram and IBM!

MoneyGram says Don’t Wire to a Liar!

SullivanPerkins partnered with PR firm mm2 on a microsite for MoneyGram that educates consumers on common wire frauds.

To demonstrate just how much money is “hot wired” out of peoples’ wallets each year, we created the Fraud-O-Meter, which presents a real-time count of the number of dollars lost to wire fraud in the US this year.

The site also has our “Wire or Liar” quiz. Take it yourself, and see how you do in a series of hypothetical situations, some of which are common scams that result in millions of dollars stolen each year through wire fraud.

MoneyGram's goal: to keep their customers’ wire experiences from being barbed by fraud. Check out the microsite and the press release.

Partners in Art

On Wednesday, November 2nd, SullivanPerkins was awarded the 2011 Obelisk Arts Partnership Award by the Business Council for the Arts after being nominated by Kitchen Dog Theater.
 
The Arts Partnership Award is presented to businesses that have demonstrated leadership and provided outstanding overall support for North Texas arts and cultural organizations.
 
Rob Wilson directs our creative work for Kitchen Dog Theater, a group we are proud to support for the intelligent, challenging and thought-provoking plays they present to the community. All of our graphic designers – Kelly Allen, Brett Baridon and Chuck Johnson – work together to create each season’s collateral.
 
Our graphic designers enjoy the creative and intellectual challenge of creating the perfect illustration for each individual play and using those illustrations to create brochures, banners, posters, postcards and website designs to promote the plays and communicate the unique artistic sensibility of Kitchen Dog.
 
We are honored not only to receive this award, but to partner with Kitchen Dog Theater to aid in their mission to bring unique and stimulating plays to the Dallas area.

Print/Web Production Artist Needed

Attention print/web production artists, we need you! Requirements include a good sense of design and the ability to juggle multiple projects in a fast-paced environment. We need a dedicated individual willing to do what it takes to get projects finished in a timely manner, to the satisfaction of the client. An ideal candidate would have 3-5 years experience and have good working knowledge of the Adobe Creative Suite in a MAC environment. You must be able to build and preflight error-free files, including image/color corrections for web and print. Must have a good understanding of the printing process, both digital and offset. Working web knowledge of HTML, CSS and jQuery (Flash AS2 & AS3) a bonus.

To apply, please submit resume to jobs@sullivanperkins.com.

For more information on SullivanPerkins, visit our website.

The Launch of the Center for Education & Research at Metrocare

On June 6th our clients at the Center for Education & Research at Metrocare celebrated their official launch. Congratulations from all of us at SullivanPerkins.
 
Among the dignitaries who spoke at an event at their headquarters were Congresswoman Eddie Bernice Johnson and Dallas City Manager Mary Suhm.
 
The Center for Education & Research is an initiative of Metrocare Services in Dallas, Texas, one of the largest providers of public mental health treatment in Texas. The Center is dedicated to addressing the urgent need for mental healthcare training to alleviate the severe shortage of public mental health professionals in Texas.
 
Texas ranks far below the national average in the number of mental health professionals per 100,000 residents. Due to the shortage of public mental health professionals, less than one-third of 154,724 Texas children with severe emotional disturbance received treatment through community mental health services. As of March 2009, 68% of Texas counties were designated as Health Profession Shortage Areas (HPSAs) for mental health.
 
To see how you can help the Center for Education & Research at Metrocare alleviate this crisis, visit their website.

The Staple Remover Mystery

Back in February, someone sent us a staple remover. Why? We can’t figure it out. Like a staple so firmly embedded in a stack of paper that no tool can remove it, so too are we unable to worry free the solution to this mystery.

The package it came in was postmarked February 14. Was it a token of love? Does someone want to remove the staples of fear and loneliness from our hearts and let the crisp pages of our love flutter forth in the wind?

Or is there a darker message here? Is it like the fish wrapped in newspaper in The Godfather? Does it mean Kelly Allen sleeps with the staples? No, Kelly is fine. But the staple remover was wrapped in a piece of white paper (a shroud?) with its mouth taped shut (yikes!). Is there some nefarious champion of ineffective corporate communications out there that wants us to stop being so good at what we do?

The return address on the package, in a mocking echo of the delivery address, was SullivanPerkins. An inside job? An ex-employee who had grown too used to a life of easy on-the-job staple removal to leave it all behind for a sad new world of broken nails and bent ballpoints?

The final clue: the package was postmarked from Richmond Hill, Georgia. If the state of Georgia were a piece of paper, Richmond Hill would sit like a misplaced staple in its lower right-hand corner. Sherman’s troops passed through in the Civil War. Henry Ford had a winter home here. According to Wikipedia, there’s timber, too. Timber means paper. Paper means staples…

Anyway, we give up trying to figure out exactly what the Staple Remover means. We are focused on the future and on sticking together, like a well-secured sheaf of important documents.

But if you’re out there, Staple Remover Sender, feel free to remove this mystery.

Whatever happened to...?

The other day we were informed that KERA-TV aired a documentary first produced in 1976, The Mysterious Rhinestone Cowboy. Using material from 1976 in 2011 is an admirable example of recycling in action. 

But even more mysterious than the career, outfits, or hairstyle of country singer David Allan Coe, who sang about mama, trains, and prison, is the actual contribution made to this documentary by its named-in-the-credits "assistant producer," Mark Perkins.  

"No comment" is Mark’s only comment.